■HISTORY
In order to express the "traditional beauty and the spiritual welfare" we have been showing and wishing to show the "Dream" towards our readers with the beautiful space since the establishment of KATEI-GAHO in 1958. However the "Dream" which we present is not the one unable to make it come true. Through the "Dream" we suggest concrete ideas to enrich the readers' lives and to show the possibility to develop their lives in better way. We at the same time learn from the lives of our readers and to pose the questions concerning various social issues through many kinds of special articles.

■JAPAN
Lately Japanese traditional beauty and Industrial arts has been very much paid attention from all over the world. We believe that the mission of "KATEI-GAHO" is to show the Japanese tradition and its beauty. Special edition focus on New Year in January issues and the one of　Girls' Festival in March, so called "Hinamatsuri", issues every year have been quite favorable among the great number of readers. The 500th memorial edition specially covered "Beauty of Japan" (Oct. 1999), the Japanese way of lives enjoying each seasons and excellent hand craft items brought up in the Imperial Court. We would like to continue to cover the various aspects of Japan using vivid photos based on our original sophisticated taste in order to stimulate the readers interests, like "Beautiful Sabi" , point of view considering Japanese Tea ceremony as an ethics covered, in Sep. 2001 edition.



■YADO
The theme especially favorable among the readers is "YADO" ( Japanese style of hotel sometime equipped with hot spring.) We covered "50 selection of luxurious cozy Yado with delicious meal" in Aug. edition of 1982, which we actually chose Yados considered to be the ideal all over Japan where people wishes to visit either with their partners or friends. Owing to the careful preparation by our editorial team, this edition was a big success. As a matter of fact our editorial staffs visited and checked the candidate Yados in details from the view point of our readers before editing the features. We at the same time made a big success with the Oct. 1993 edition "Luxurious stay at the 5 stars Ryotei-Ryokan" which is the series of the edition enjoying colored leaves in autumn. Our editing team is always keen on finding luxurious comfortable Yado with delicious meals being conscious of the latest trend.



■HIRUZEN
8The theme covered in the Nov. edition of 1987 "Enjoying Hiruzen ( Traditional Japanese style of lunch served on the individual tray.), Having Mini-Kaiseki lunch with female friends" revealed the female life style change in first stage. In fact this edition only focused on the female groups having lunch in the comfortable restaurants described with the new word "OHIRUZEN" we were able to show the luxurious atmosphere and was a great success indeed. The success of this edition lead " Selection of 100 French and Italian Hiruzen" in Jun 1992 edition and "Japanese style of Hiruzen in Luxurious Hotels" in Sep. 1993 edition.



■GARDENING
As we wished KATEI-GAHO readers to use their garden of their houses more efficiently to enrich their lives, KATEI-GAHO has suggested the ideas to use the gardens in some edition such as "Garden can be the luxurious living room" in Sep. 1993 and "Having joyful living room in the garden" in Sep. 1994. Through the "GARDENING" we wish to tell the true meaning of "Enjoying Life".



■FASHION
In 70's when the word "Brand" was not familiar in Japan, Collection in Paris and Milano of luxurious brands was not at all familiar for the daily lives of Japanese people. Under such circumstances KATEI-GAHO is the first magazine to introduce the collection in Paris in Japan with its Sep. 1976 edition "The wardrobe for you from Paris" and "Milano Collection suites you well". Thus KATEI-GAHO break the ice of so called Brand Boom in Japan.





■NATURE
Among the various issues covered in KATEI-GAHO we have always been very much like to focus on nature from cultural and scientific points of view. Regarding the issue of nature KATEI-GAHO especially emphasized on the theme of "FOREST" which is indeed one of the most popular theme among the readers. Regarding July 1984 edition of "Forest Sanctuary" we have done a research of virgin forest all over Japan in the corporation of Environment Agency and this research followed for several issues such as Jul. 1984 edition "If the Forest of beech trees is alive", Aug. 1997 edition "Creating and Playing in Forest" We also introduced the many forest and wood culture all over Japan and the forest through the essays "Man in forest" "Shape and work in forest" written by Mr. Inamoto Tadashi, industry artist. As forest is the fundamental resources of our human lives and culture, it will continue to be our theme in the future.



■THE PRIZE for "KATEI-GAHO"
- 2001 Prize of French Reportage for "Travel note Excellent French Garden" in the Aug. 2000 issue - 1994 48th Mainichi Bunka Shorei Prize "Shape and Work in Woods" written by Mr. Inamoto Tadashi, industrial artist. - Since 1975 Katei Gaho received 48 gold prizes and 50 silver prizes of Japan Advertisement Prize for magazines. - Since 1964 following prizes of Advertisement contest to see the profitability towards the consumers are received. - 6 Prizes of Ministry of International Trade and Industry - 4 Prizes of Chairman of JAA - 37 Special Gold Prize - 133 Special Silver Prize - 22 Special Bronze Prize